The WebTrends Analytics® 8 Standard Package provides the essential web analytics reports that can be used as the foundation for building an organization-wide web analytics program. There are a wide variety of reports that you can start using right away, and can be easily configured to meet your business needs.
The Standard Package is ideal for organizations just getting started in online marketing or with basic reporting requirements.
Here are some of the things it can help you do:
- Identify which referring sites and search engines are driving the most traffic to your site
- Take action to improve conversion by identifying where people enter into your conversion processes and what pages drive them out
- Understand which content visitors access most
- Understand the geographic distribution of your visitors by country, state or city
- Measure your top-performing onsite search terms